I had the hardest time coming up with a tagline for my firm. Networking gurus make you think if you didn't have some silly one liner at the end of your elevator speech, your business was was somehow unmemorable. I bucked that trend and refused to add one until I found one I liked. I think one found me. Legal knowledge, business instincts. The more I thought about my practice, the more I realized that while it was a "law" practice, I could never take my business instincts away from my counsel. Spending $5,000 in legal fees to fix a $4,000 problem never made any sense to me. I've spent lots of time trying to convince people not to pursue a problem, turning away law business because in . . .